Welcome to the official website (“krushiloka.com”) of Srinivasa Murthy Meenakshi Sundar (“Company”), a legally incorporated entity under Indian law, with its registered office located at BSR Residential Township Road, Post, behind James English School, Avalahalli, Virgonagar, Bengaluru, Karnataka 560049. We operate under the brand name “Krushi Loka.”
This Privacy Policy is an integral part of the Krushi Loka Terms and Conditions (the “Terms”).
This Privacy Policy applies to all users and customers (“user,” “customer,” “you,” “your”) whose Personal Information has been collected and processed by Srinivasa Murthy Meenakshi Sundar (“Krushi Loka,” “website,” “site,” “we,” “us,” “our”) in the course of our business, mobile applications, and other online or offline offerings, collectively referred to as “Services.”
Krushi Loka is an online platform that offers farming equipment and machinery for both personal and commercial use. Additionally, Krushi Loka provides agriculture-related solutions and services. We appreciate your visit to our website and your interest in our company and products.
We value your privacy and treat your personal data with the utmost care and confidentiality. This privacy policy outlines how we collect, use, process, and disclose your information in conjunction with your access to and use of our Services.
Please be aware that by using or accessing this website, you consent to the collection, storage, use, and disclosure practices described in this privacy policy.
It is important to read this privacy notice alongside any other privacy policy or fair processing notice we may provide on specific occasions or when collecting or processing personal data about you. This notice complements other policies and is not intended to override them.
INFORMATION COLLECTION AND USE
To provide you with our services, we collect, use, and process your personal information, including sensitive information. The types of data we collect, whether directly from you or from third-party sources, and our privacy practices depend on your relationship with Krushi Loka and the requirements of applicable law.
INFORMATION YOU PROVIDE TO US
2.1 Personal Information:
To access our services, you are required to register on our website and create an account. During this process, you must provide us with certain user information to enable us to offer our services to you. The information we collect depends on your user type. If you are an end customer or consumer, you will provide personal information such as your name, email address, phone number, WhatsApp number, and address. If you are a business visitor, franchisee, or dealer, in addition to the above information, we may also collect your business information, including GST number and PAN number, among others.
All information collected from your account is voluntarily provided by you. We may use this information to enhance our products and services and, in a manner, consistent with the policies outlined herein.
2.2 Payment Information:
All payment transactions made through Krushi Loka are electronically processed by a third-party service provider. Card payments are subject to authorization by your card issuer and are processed by our approved payment gateway provider, ———————. We do not store any credit card information such as CVV, expiry date, etc., and such information is not collected or stored on our website.
AUTOMATICALLY COLLECTED INFORMATION
In addition to the information you provide directly, we use technology such as application programming interfaces (APIs) and embeds to make that information available in our database.
3.1 Usage and Log Information:
To enhance the usability of our Site and Services, our servers (which may be hosted by a third-party service provider) collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number automatically assigned to your computer when you use the Internet), domain name, and the date/time of your visit. We use this information to analyze our traffic and understand how our customers use our website. This type of information does not personally identify you, although we may associate it with your account. We process this usage data to facilitate your access to our services, adjust our services to your device, and detect and prevent misuse. We also use anonymized usage data for statistical purposes and to improve our website.
3.2 Location Information:
We may collect information about your signup and current location, which we obtain from signals such as your IP address or device settings. This information is used to securely set up and maintain your account and provide our services to you.
3.3 Collection of Third-Party Information:
At Krushi Loka, we gather user information from external sources, primarily through tracking technologies, to monitor and maintain certain data related to our services. These tracking methods encompass browser-based, network-based, ad-tracking, and user experience behavior tracking techniques. We employ this data collection to comprehend and track user behavior for security and connection integrity purposes. It’s important to note that the information collected from third parties is solely used for our internal reference, and we do not share it with any external parties.
Additionally, please keep in mind that the privacy practices of third-party services integrated into our platform are governed by their respective policies. Krushi Loka assumes no liability or responsibility for the privacy practices or actions of any third-party services that may be utilized within our Service.
Cookies Usage:
We utilize cookies and URL information to retrieve data concerning your visit’s date and time, as well as the information you searched for and viewed. Cookies are small digital signature files stored by your web browser to record your preferences during website visits. They can also be employed to track your return visits. Our use of cookies falls into several general categories:
i) Operationally Necessary: We use cookies and similar technologies necessary for the functioning of our services, including granting you access, identifying irregular site behavior, preventing fraud, and enhancing security.
ii) Performance Related: Cookies are used to assess the performance of our services, aiding our analytical efforts to understand user behavior, interactions with messaging, item or link views, and to improve content, applications, services, and tools.
iii) Functionality Related: We employ cookies and similar technologies to provide enhanced functionality, such as identifying you when you sign in and keeping track of your preferences and past views for content presentation enhancement.
iv) Advertising or Targeting Related: First-party or third-party cookies and web beacons may be used to deliver relevant content and advertisements on our services or third-party websites, including assessing the usefulness of delivered content.
If you wish to opt out of the technologies we use on our website, services, applications, or tools, you can do so by blocking, deleting, or disabling them through your browser or device settings.
4.1 Utilization of Information:
The information we collect serves various purposes to enhance your visitor experience on our website and potentially display personalized content and advertising. We use this information in the following ways:
– Personalize your experience and deliver content and product offerings aligned with your interests.
– Improve our website for better service.
– Address your customer service requests efficiently.
– Administer contests, promotions, surveys, or site features.
– Expedite transaction processing.
– Solicit ratings and reviews of services or products.
– Follow up with you after correspondence via live chat, email, or phone inquiries.
You may encounter ads on other websites or in your emails based on your interactions with our sites and third-party sites, as we participate in advertising networks run by third parties. These third parties may place cookies on your browsers for targeted advertising based on your interactions with our website and viewed content.
5. Service Providers:
We may engage third-party companies, dealers, franchisees, and individuals (“Service Providers”) to assist in facilitating our services, providing product-related services, or aiding in the analysis of how our Service is utilized. These third parties have access to your personal information solely for the purpose of performing these tasks on our behalf and are contractually obligated not to use it for any other purposes.
6. Disclosure of Information:
We may disclose your Personal Information under the following circumstances:
– Service Providers: We may share your Personal Data with third-party service providers for product-related services, IT support, system administration, and other services. We do not permit our third-party service providers to use your personal data for their own purposes and only allow them to process it for specified purposes in accordance with our instructions.
– Other Disclosures: Regardless of your rights concerning your Personal Data, Krushi Loka may disclose it to third parties, including but not limited to lawyers, government officials, etc., in good faith when:
– In connection with a legal investigation.
– To comply with relevant laws or respond to subpoenas or warrants served on Krushi Loka.
– To protect or defend the rights or property of Krushi Loka or users of the Services.
– To investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or Terms of Use.
7. Data Security:
We have implemented robust measures to safeguard your personal data. As part of these efforts, we offer you comprehensive privacy controls regarding the collection, usage, and storage of your information, which is detailed further in Section 11, titled ‘Privacy Rights’ below.
Furthermore, in line with our security protocols, access to your personal data is restricted to authorized personnel, service providers, and other third parties who possess a legitimate business need to access it. Any processors handling your personal data act strictly in accordance with our documented instructions and are bound by confidentiality obligations.
While we take into consideration the sensitivity of the personal information we gather, process, and store, as well as the current technological safeguards in place, it’s important to note that absolute security cannot be guaranteed. If you have questions, doubts, or require clarification on any terms outlined in this privacy policy, please don’t hesitate to reach out to us via email at info@krushiloka.com. We will respond to your inquiries promptly.
8. Data Storage and Retention Policy:
We collect and store your data on the AWS cloud as you use our services, retaining it for as long as necessary to fulfill the original purposes for which it was obtained. Processed and non-identifiable data will be retained indefinitely. Additionally, some heuristic data, which may include identifiable data stored in cookies and other mechanisms by third-party AD-Tracking services like Facebook and Google, may be retained.
The determination of the appropriate retention period for personal data considers factors such as the data’s quantity, nature, and sensitivity, potential risks from unauthorized use or disclosure, the purposes for which we process it, the availability of alternative means to achieve those purposes, and applicable legal requirements.
If you wish to delete your account or request the cessation of data usage for service provision, kindly contact us at info@krushiloka.com. We will respond to your request within a reasonable timeframe. We will retain and use your information as necessary to fulfill legal obligations, resolve disputes, and enforce agreements.
9. Third-Party Websites:
Our website may feature advertising or other content that links to the websites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. Please note that we do not control the content or links on these third-party websites and are not responsible for their practices.
We encourage you to read the privacy policies of every website and application with which you interact. Krushi Loka does not endorse, screen, or approve these websites or applications and assumes no responsibility for their privacy practices or content. Visiting such websites or applications is done at your own risk.
10. Disclaimers:
When we collect Personal Information, we do not consider your nationality or privacy rights granted by relevant authorities. Krushi Loka is an Indian company, and our privacy policy is based on Indian law.
11. Your Privacy Rights:
Our website empowers you to manage your personal information linked to your account. You can control your contact details, including your name, email, and phone number. Should you wish to have your data deleted, we are obligated to comply with your request.
If you wish to unsubscribe from our website, you have the right to do so by notifying us through the provided contact details.
Please note that Krushi Loka reserves the right to refuse requests to exercise these rights to the extent permitted by applicable law.
12. Time Limit to Respond:
We aim to respond to all legitimate requests within one month. Occasionally, more complex requests or multiple inquiries may require more time for processing. In such cases, we will notify you and keep you updated on the progress.
13. Changes of Purpose:
We will use your personal information only for the purposes for which it was obtained, unless we reasonably believe that it is necessary to use it for another compatible reason. If we need to use your personal data for an unrelated purpose, we will update this privacy notice and clarify the legal basis that allows us to do so.
14. Changes to Our Privacy Policy:
Any future changes to this privacy notice will be posted on our website. Please check back regularly for updates or modifications to this privacy policy.
Effective as of FEB 5, 2024
Krushi Loka
Registered Office Address: BSR Residential Township Road, Post, behind James English School, Avalahalli, Virgonagar, Bengaluru, Karnataka 560049.
Mob: +91-8892457881
Email: info@krushiloka.com